I Am Francisco Gonzalez


I am a Photo/Videographer based out of Orange County. Started my own music coverage video company ApocoreTV at 17 along side my brother filmed ton of concerts and such.  Then in the end of 2010, i founded my current media firm, SOON Media Group in hopes to better serve my community.  I also am part-owner and Lead Creative Neuroscientist at PayanX.


So far, i've been blessed with opportunities to learn a lot in the last couple years to continually grow not only in my craft but as a human being.  I've been privileged to work on a variety of different projects, ranging from Live Event Productions and Wedding Films to Behind the Scenes for A-List Artists and International Documentary Work.  

As much as i love being behind the scenes, i also enjoy being the talent in front of the camera.  I love playing music to making my friends ceviche.  i just love enjoying life and sharing it with those i love. 

In the Last few years I've had the opportunities to work with some amazing organizations, brand, artists, here are some shout outs to of the most recent collaborations. 

Honorable Mentions : CBS, Entertainment Tonight, Priceline Commercial, Creative Recreation Footwear, Olivia Wilde, Akon, No Doubt, Usher, Edward Sharpe & The Magnetic Zeros, Bad Suns, WarnerBrosMusic, Proof Eyewear, Wolf & Man Menswear, Unum Sunglasses, Munguia Shoes, Upper Metal Class

Organizations : Global Citizen, Global Poverty Project, HOPE Campaign, PayanX, Xealots, The Cloud Church Inc., Amor & Esperanza Movement