I Am Francisco Gonzalez



I am a Creative Director based out of Orange County with about 10 years of professional experience in the Creative Industry specializing in Photography, Video Production, and Consulting.

So far, i've been blessed with opportunities to learn a lot in the last couple years to continually grow not only in my craft but as a human being.  I've been privileged to work on a variety of different projects, ranging from Live Event Productions and Wedding Producitons to Working for A-List Artists and International Documentary Work.  

Started my own music coverage video company ApocoreTV that gained traction in the US and International market of the Alternative Rock and Pop scene on Youtube by covering many great artists live performances and interviews.  Through that i've gotten to work and create relationships with a ton of my favorite artists and labels growing up.  In the end of 2010, SOON Media Group was born to hub a creative collective to produce content for small businesses, and local organizations.  At the same time i worked at Riot House for a few years, a creative agency out of Venice Beach, which specialized in creating creative content for well known philanthropy organizations around the globe such as Global Citizen, Global Poverty Project, and many others. Also have worked for some of the top award winning wedding production companies in Southern California, which help me become confident in capturing once in a lifetime type of events. In the last couple of years i've worked on my personal brand, working on projects and people that i love, even got to direct a few music videos around the country like NYC, Miami, & Acapulco in Mexico.  So i'm a very versatile creative, and i can adapt to any project.  As much as i love perfecting my craft, my joy is in working with great like minded people.  So lets create!

In the Last few years I've had the opportunities to work with some amazing organizations, brand, artists, here are some shout outs to of the most recent collaborations. 

Honorable Mentions : CBS, Entertainment Tonight, Priceline Commercial, Creative Recreation Footwear, Olivia Wilde, Akon, No Doubt, Usher, Edward Sharpe & The Magnetic Zeros, Bad Suns, WarnerBrosMusic, Proof Eyewear, Wolf & Man Menswear, Unum Sunglasses, Munguia Shoes, Upper Metal Class, BVB, De La Nada, Los 5, 

Organizations : Global Citizen, Global Poverty Project, HOPE Campaign, PayanX, Xealots, The Cloud Church Inc., Amor & Esperanza Movement